What started as a passion project in March of 2021 has now turned into a growing brand. Steadily we are building our company with one of a kind products inspired by sneaker culture.

Our objective is to create the highest quality garments with designs that reflect the history of sports and the sneaker lifestyle. Inspired by the 80s & 90s, with a 2020s touch, my daughter and I aim to blend multiple generations to build a lasting clothing brand.

We're located in the Upper Peninsula of Michigan (A division of Yooper Shirts, Inc.) along the shores of Lake Superior. As designers, we create gear and sneaker accessories to the exact specifications to our needs. We design, print and embroider our clothing brand in-house. Here you will find a variety of items designed with the sneakerhead in mind.

You can also follow us on Instagram where we share our favorite sneaker releases, our personal collections & all things sneaker related.

- Jeremy "Syms" Symons / Jillian "Jills" Symons